On-page seo has a lot of buzz that does this (add keywords into the article), you rank, and check your keyword density, which is obsolete years ago. I explain what is on-page seo and what the elements are in on-page seo, and how to optimize URLs, titles, content, etc. Seo by industry, career, and consultation.
What is On-page Seo?
On-page SEO is the type of seo where we do the optimizations/improvements or enhancements of a document or webpage on-site, e.g., title, introduction paragraph, headings/contextual vectors, schema, images metadata, etc.
We do on-page SEO because it’s the most important part of SEO. If you don’t optimize your title & make it catchy, how do users click on your article on SERP? If you don’t create a heading hierarchy, how does Google’s crawler easily understand your content? If you don’t add image metadata, the Google crawler ignores your images; they don’t have a lot of budget to see everything in the article. Google has indexed about 400 billion documents or web pages, according to Zyppy
What Comes Under On-Page Seo?
On-page seo has a lot of factors, but some of the factors are outdated; but still in the seo industry, it’s still famous. For example, the meta descriptions are not the ranking factor because the passage ranking concept tells us that with a query, they rank the passage that is relevant according to the query. I rank 200+ articles without any metadata. You can check the case study.
Does URL Optimization Now Work?
Yes, it’s “the first thing search engines find” on a page. Here are the tips to optimize the URLs:
1. Always Use a URL Shortener. Short URLs are always the first choice of the search engine for signifying the context of the URL, and because of the lower bandwidth consumption.
2. A bad site structure and URL example are below:
A true and useful site structure and URL example are below:
https://www.example.com/soups/fruits/apple/
3. Planning your site’s structure (root, categories, subcategories) first, then building URLs that mirror this taxonomy. For example, instead of scattering related content in unconnected paths, group them logically. He contrasts a poor design /apple-soup/apple-benefits and /apple-soup/apple-soup-preparation) with a better unified structure. A superior URL might be /soups/fruits/apple/, which he describes as “simple and short” with “more detailed categorization.” This unified path allows all apple-soup content to be served at one URL, making it more authoritative and avoiding redundant segments.
4. Avoid repeating segments: Do not repeat the same keyword/entity or category in a URL. You should “avoid repeating attributes” (e.g., use france/life/ rather than france/france-life/). Repeating words makes URLs longer and confusing. Each URL path should add new information or context, not echo previous parts.
5. No redundant URL versions: Don’t publish multiple pages that compete or repeat content. Consolidating similar content into one URL. For instance, instead of separate “benefits” and “preparation” pages under /apple-soup/, unify them (or the core parts of them) under the single /soups/fruits/apple/ URL. This reduces duplicate content and makes your site more authoritative.
6. Avoid excessive URL creation for limited content. He highlights that too many thin pages increase the search engine’s “cost of retrieval” without adding value, so it’s better to collapse or merge them when logical.
7. Canonical tags: Always use a canonical tag when needed to signal the preferred URL for duplicate or near-duplicate content. Even with canonicals, Google may implicitly favor the shorter path if tags are missing. So it’s safer to canonicalize properly (pointing to your cleanest URL) and keep that URL as concise as possible.
8. No parameter clutter: Removing or minimizing query parameters and session IDs in URLs. A best practice cited on his site is that clean URLs shouldn’t have unnecessary query strings. Use static, descriptive paths instead of ?id=… whenever possible.
9. Absolute vs. Relative URLs: Absolute URLs are full paths including protocol and domain, e.g., Https://www.upleadseo.com/, and relative URLs are just relevant URLs according to the website topic, e.g.,/seo/types/
But when to use different URL types? Based on extensive technical analysis. Here are the guidelines:
When to Use Absolute URLs:
Canonical tags: Always use absolute URLs for rel=”canonical” implementations
Hreflang tags: Mandatory for international SEO implementations
Cross-domain references: When linking between different domains or subdomains
External integrations: APIs, feeds, and external service integrations
When to Use Relative URLs:
Internal navigation: Day-to-day internal linking within the same domain
Resource optimization: To reduce HTML page weight and improve loading speed
Development flexibility: Easier migration between staging and production environments
Never Use Protocol-Relative URLs: Strongly advises against protocol-relative URLs (starting with “//”) due to security and performance concerns.
Can Optimizing Your Title Truly Supercharge SEO? Here’s the Data
Yes, title-tag optimization is “Supercharge SEO”. Title tags directly impact both search engine understanding and user click-through rates. The strategic use of modifiers to “increase the chances of appearing in the search results even for long keywords”.
Modifier Type
Examples
SEO Impact
CTA and Power Words
“Buy,” “Learn,” “Discover,” “Ultimate”
Increases click-through rates
Current Year
“2024,” “2025”, “2026”
Signals freshness and relevance
Benefit-Oriented Terms
“Tips,” “Guide,” “Benefits”
Matches user search intent
Numbers and Lists
“5 Ways,” “Top 10,” “Best 7”
Creates specificity and appeal
Parentheses
“(Updated),” “(Free Guide)”
Adds emphasis and clarity
Must Use Numbers in titles and titles that create curiosity in the user’s mind when it’s on Google, it makes the user choose your website, that’s the thing that makes you different. A lot of websites are listed. Why do users click on your website?.
Before writing the title, do these:
Google Autocomplete Analysis: Discovering related queries and modifiers
Competitor Ad Examination: “Ads on SERP are a clear sign that some brands are trying to increase their CTR with their meta titles and descriptions in their ads.” Holistic SEO & Digital.
Search Console Data Mining: Leveraging existing traffic patterns for optimization opportunities
CTR Testing Implementation: Systematic testing of title variations
Title Length: Keep titles around 50–60 characters to avoid truncation in SERPs
Brand Usage Optionally append brand name (often at the end) if it adds authority.
Do Meta Descriptions Still Matter in the Age of AI?
Meta descriptions still matter, but they are not as important as they were before. Meta descriptions are no longer the ranking factor, yeah, but it’s a summarized version of your article which helps bots to understand your article without crawling all document.
Image Metadata: What Is the Truth?
Image metadata is the optimization part of on-page seo, which most people ignore while it’s important. Here are some tips on how to optimize :
Compress all images for a smaller file size
use responsive techniques (serve scaled images and/or <picture>/srcset);
Apply descriptive, keyword-rich filenames and alt text
ensure every image is dimensioned/sized in HTML
include high-quality large images (≥1200px) in a sitemap
Use Must-Original/Unique Images
These combined steps improve page load speed and give images the maximum chance to appear in Google’s image/Discover results.
Is Keyword Research Based on Google’s Given Concept?
No, keyword research is not directly based on a specific concept provided by Google. Today, Keyword research is the most fundamental part of seo, but unfortunately, people use it differently, and it works differently. Most SEOs find low-difficulty keywords and create websites, but these strategies worked in 2005 when Google was not a semantic search engine, and they relied on keywords. In today’s world, search engines are very complex algorithms. “Keywords” are the smallest thing.
That’s why in Google patents or official Google guidelines, we do not find any keyword research. So, how do we use keywords that work? You focus on topics, overall semantic content, and the network (Query patterns & user intent) rather than a list of keywords. You just for the sake of data collection, collect all the quries from the tools, not for the so-called Low competition/keyword difficulty or something else.
You hear a lot about Content Quality – What Really is??
“Content is king,” you hear a lot of this from everyone, but they don’t tell you next how we make our content king? just some things like optimize meta description, title tags, and make your yoast seo green light. 1.5 years ago, when I used yoast seo, I made their score 100/99, or I think 100/95. Now we expect our ranking to be #1 on Google, but reality? It did not rank even in the top 20. They rely on old methods like keyword density, etc..
So the question is how we make the content quality 100%, how we evaluate our content to our content has quality! What factors should we focus on? You find the answer after reading all the articles in this upleadseo knowledge base, because I write the answer to all these questions under specific conditions with specific case studies.
Here, 10 out of 200+ Instructions of content writing, some are :
Use clear subject–predicate–object (SPO) structures
Answer questions early, directly, and factually
Maintain one consistent macro context per page
Include entities, attributes, and unique data
Use active voice and strong verbs
Keep sentences short, specific, and precise
Avoid vague terms and filler words
Create a semantic flow between paragraphs and headings
Use bullet lists, tables, and unique n-grams
Support claims with examples, stats, or sources
What’s the Best Strategy for Internal Links?
You know? Internal Linking is my favorite part of seo. Personally, I use the internal linking strategy in the taxonomy form, which I have used to rank a lot of websites through this strategy. For example, if you have a car business and are doing internal linking of articles, you first create a detailed plan to determine which articles are connected to which.
Random internal linking is just a waste of time and wastes the crawlers’ budget. 5 optimization tips for internal Linking:
Focus PageRank flow on key pages by not over-linking. Only a few (e.g., 2–5) contextual links per ~1500-word article.
Always use an internal link at the end of the article. Because the page rank has high weight on top text, if you add a link, some of the page rank juice will transfer to the next page rather than the actual article.
Never use text from a page’s first paragraph as anchor text for a link pointing to that page.
Include most links within the <main> content, not boilerplate (header, footer, sidebar).
Diluting link equity: link only to pages that truly belong together in the content hierarchy, and avoid “sculpting” by unnecessary nofollows, since Google’s crawlers still ignore most internal nofollow directives
Practice
Good Example
Bad Example
Crawlable Link
<a href=”/products”>Products</a>
<a onclick=”goto(‘products’)”>Products</a>
Anchor Text
<a href=”/seo-guide”>SEO guide</a>
<a href=”/seo-guide”>click here</a>
Image Link
<a href=”/cart”><img alt=”add to cart”/></a>
<a href=”/cart”><img alt=””/></a>
How does Schema (JSON-LD) data contribute to the Knowledge Graph?
JSON-LD schema markup directly feeds Google’s Knowledge Graph by explicitly declaring the real-world entities on a page and their attributes. When you mark up a page (say with a Person, Organization, Product, etc.), you are essentially providing Google with the subject-predicate-object triples it needs to enrich its graph.
For example, adding an Organization schema with fields like name, logo, description, and sameAs links enables Google to confirm and refine that organization’s node in the KG. Google’s Knowledge Graph Search API documentation underscores this connection: it “uses standard schema.org types and is compliant with [JSON-LD]”, meaning the KG is built to consume exactly this format.
I think it’s too much advance if you don’t understand. Don’t worry, go to the links, read all you understand, and the concepts will come easily!
Now, here are the tips on how you optimize the schema:
Focus on Relevant Schema Types:Google’s patents explicitly urge targeting schemas most relevant to your content. For example, the Content Validation patent notes the need to “focus the schema markup for websites to improve indexing”. In practice, this means choosing the right schema.org type (Article, Product, Event, etc.) and populating all important fields (headline, date, author, price, FAQ questions, etc.).
Link Entities sameAs to Knowledge Bases: Adding sameAs links in the schema to authoritative profiles clarifies entity identity and makes pages semantically richer. Patents imply similar logic: by linking your Organization or Person schema to a known entity, Google can tie your page into its Knowledge Graph more precisely.
Validate and Streamline Markup: Google’s recommendations (and SEO practice) are echoed in patent language. Ensure your JSON-LD passes Google’s Rich Results Test, with no errors or warnings. Even optional fields should be correctly formatted (e.g., ISO dates),. The aim is an error-free schema that search bots can parse without issues.
Use Structured Data to Guide Indexing: The deduplication patent shows that Google can use schema to build “entity sets” for pages. In other words, schema transforms page content into identifiable entities and relationships. Sites that clearly mark up entities (and their relationships) give Google data to adjust crawling/indexing. For example, entity extraction research (Google’s Knowledge Vault project) demonstrates that combining text with structured facts (e.g., table data or JSON-LD) yields a more complete Knowledge Graph. In practice, including well-formed tables or expanded JSON-LD with factual triples helps Google’s algorithms (like Knowledge Vault) ingest your content.
Leverage Knowledge Graph Integration: Google’s documentation shows that schema feeds directly into KG-driven features. The Knowledge Graph Search API “uses standard schema.org types and is compliant with JSON-LD”. Moreover, Google notes that KG query processing “enhances search query understanding by associating structured data with search terms”. In plain terms, properly annotated JSON-LD on your site will be used by Google to link search queries to entities in the Knowledge Graph. Optimizing content with schema can thus improve relevancy and trigger rich result features.
What Practices Does Google prefer when choosing featured snippets?
5 Practices that you remember when optimizing for featured snippets:
1. A page must have enough answer text to generate a snippet; too-short answers may be ignored. Google explicitly notes that snippets appear only if there’s adequate content to “generate a useful featured snippet”. There’s no fixed minimum length – it depends on query, language, and device – but in practice, concise answers (~30–50 words) often perform well.
2. Query-dependent relevance: Google scores each candidate answer passage on how well it matches the user’s query. Patents reveal that query-dependent signals (term overlap, semantic relevance, “answer types” matching the query) heavily influence snippet selection.
For example, Google may classify any query as “answer-seeking” even without question words (per a patent), and then match it to answer passages containing the appropriate information. In short, the text must directly address the question, not just contain keywords.
3. Query-independent quality: Google also uses query-independent signals (intrinsic content quality and context) to score answers. For instance, a patent notes that all answer candidates must clear a quality threshold before being considered. Google’s patents and statements emphasize content quality overall – avoid “fluff” or filler, and ensure factual accuracy (Google cross-checks facts via its Knowledge Graph). Well-formatted, factually correct content is more likely to win the snippet.
4. Cover all relevant contexts: Rather than just giving the basic answer, address every important facet of the question. For example, if “When is the best time to water the lawn?”, you would not only give a time range but also discuss soil types, climate/season differences, watering methods, and exceptions (rainy days, heatwaves). Snippets reward contextual completeness. Covering related subtopics shows deeper expertise and helps satisfy the query under varied conditions.
Aspect
Use headings, lists, and tables; provide the answer early.
Summarize Form
Content Structure
Use headings, lists, and tables; provide the answer early.
Use headings as questions and follow with concise answers. Structure pages like an FAQ for semantic clarity.
Answer Length
Keep it succinct (~40 words/snippet). Avoid fluff (high PCR).
Markup like lists, tables, and schema can help extraction.
Relevance Signals
Match query keywords and intent; use relevant HTML tags.
Emphasize semantics: cover related entities/topics. Think in terms of user intent and context (time, place, condition).
Unique Value
(Often overlooked) Ensure high quality and original angle.
Focus on unique information gain (studies, anecdotes). Only “your mind” adds true value, not more keywords.
Tools vs. Manual
Many rely on SEO tools (keywords, TF-IDF, etc).
Tools cannot find context gaps. Deep topical research and manual analysis (semantic models, entity graphs).
HTML/Schema
Markup like lists, tables, and schema can help extraction.
Agrees on semantic markup, but warns: don’t over-rely on schema. The key is clean semantic HTML, so the content is machine-readable.
Patience & Testing
A/B test headline tags and answer phrasing.
We need to continually A/B tests content (answer ordering, context cues) to see what Google prefers. His approach is research-driven.
Make a hierarchical Structure:
Use Proper H1, H2, H3 Headings, In Article, Don’t just use only h1 or h2, go further h3, h4, h5, h6, as the level goes down, the weight of the heading also goes down.
Is On-site UI Optimization important?
Yes, On-site UI optimization is most important, as other on-page seo optimizations are important. When your website or article page UI is not beautiful, people will not read further. How to make the UI beautiful? Simple, add images, lists, tables, and numbers to make an engaging UI. This article is a practical example for you!
Use Citations, Research, Case studies, and facts to Prove Your Talk!
The most important thing in the algorithms of Google and other search engines is a fact. Search engines aim to provide the most accurate, reliable information. E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness.
Koray says, “If you don’t include numbers in your content, it comes across as though you lack experience.”
Must use studies, research, numbers, and facts that prove your point. Your talk is not opinion-based because it includes bias, which may be wrong or right.
How Are Semantics A Part Of The On-Page Seo?
Semantics enters on‑page SEO wherever you move beyond raw keywords to meaning, context, and entities. Semantic SEO emphasizes meaning and context over exact keyword matching. In practice, it means structuring content around concepts and entities, not just individual terms. Creating a content network in a relevant and meaningful structure for each entity within a subject,” connecting “terms, entities, and facts to each other, and focusing on topics instead of isolated words.
Why do we understand micro and macro semantics?
We need to understand these concepts because they will enhance our documents/articles. Macro semantics define the top-level topical context of a page. Micro semantics represent the sectional or entity-level meaning tied to specific paragraphs or phrases.
Feature
Macro Semantics
Micro Semantics
Scope
Entire document
Paragraph or sentence
Purpose
Define topic classification
Convey detailed, factual assertions
Relation to SEO
Impacts topical authority and indexing intent
Impacts snippet eligibility and NLP parsing
Examples
“Entity Optimization in Semantic SEO”
“Entities help define topical clusters”
Techniques
Contextual vector, term frequency, H1 structure
“Entities help define topical clusters.”
What’s The Difference Between On-page vs Off-page?
On-page/on-site seo is the optimization of on-page seo factors. On-page SEO refers to the optimization of elements on your website that you control directly, such as content, HTML structure, metadata, and site architecture.
Off-page/off-site seo optimization that occurs outside of your website, like link building, social media engagement, and external signals that affect your website’s authority and trustworthiness. While on-page SEO focuses on optimizing the site itself.
Optimizing website elements that are directly under your control.
Optimizing external factors that influence your website’s authority.
Focus
Content, HTML tags (title, meta, etc.), images, URLs, internal linking, site structure, and user experience.
Backlinks, social signals, influencer marketing, brand mentions, and guest blogging.
Measurement
Easily measurable using tools like Google Analytics, Google Search Console, and SEO audit tools.
Measured through backlinks, domain authority, and brand mentions.
Control
Full control over on-page SEO elements.
Less control as it relies on external sources and user actions.
Examples
Proper use of header tags, image alt attributes, optimized URLs, and mobile optimization.
Acquiring backlinks from high-authority sites, social media engagement, and brand mentions.
What’s The Difference Between On-page seo vs Local SEO?
On-page SEO focuses on optimizing elements within your website, like content, site structure, and technical factors, to improve rankings. Local SEO targets improving a website’s visibility in local search results, focusing on location-based elements like Google My Business, local reviews, and local citations.
Factor
On-page SEO
Local SEO
Focus
Website content, structure, and performance.
Local search visibility and local engagement.
Goal
Improve site relevance and user experience.
Increase local visibility and attract nearby customers.
Techniques
Keyword use, meta tags, and site speed.
Google My Business, local reviews, NAP consistency.
Target Audience
Global or broad searches.
Local customers in a specific area.
How Do We Do On-page Seo For Specific Industries?
Every niche and every industry has a different set of information, but the SEO basic principles are the same. For example, in the Dental seo industry, you do teeth optimization, you have basic principles of seo, yeah, in these YMYL-like topics, you need more strictness in factual data. In the healthcare industry, Google is more serious.
Is i need to update the on-page seo?
Yes, you need you update your on-page seo, we call it content configuration. After 6 months, when you have enough data in the search console according to the search queries/search behavior patterns, update your document/article.
Thinking of a career in On-page SEO?
Your thinking is in the correct way. The global SEO market was valued at $68.27 billion in 2022 and is forecast to reach $157.41 billion by 2032, growing at a CAGR of 8.7 percent . On-page SEO focuses on optimizing the elements of a website that directly influence its search engine ranking. It involves improving the content, structure, and other elements of a website to make it more search engine-friendly.
Does a traditional on-page seo Checklist give you rankings?
No, in 2025, Seo doesn’t have a checklist that you do and take rankings. If this is the checklist, everyone can do it! These checklists just work in low competition, and in low competition, everything works that you do.
How do tools help in on-page SEO?
Tools help in many ways in the AI era. You create small agents or create tools from AI and automate your tasks. The Ahrefs and Semrush types of tools just help to gain the data, not define your position in SERP; they just do business with you!
Get professional on-page SEO help!!
Upleadseo Agency is the SEO company that gives you the best on-page seo services rather than what the market now has. Our proven/tested strategies help your business to the top, which leads to generating leads. Then, Nobody stops your business from becoming a revenue machine.
